Give your career a new level by doing digital marketing

Digital marketing is the marketing of products or services using digital technologies on the Internet. This includes the use of display advertising and any other digital medium through mobile phone apps. Today's era is online, we can do many things like online shopping, ticket booking, recharge, bill payment, online transactions etc. from the comfort of our homes through the internet. If we look at the market situation, about 80% of buyers do online research before buying any product or taking service, in such a situation digital marketing becomes important for any company or business. Know in detail what is Digital Marketing in this blog.

 What is digital marketing?

A few years ago, people used to market their goods through various methods like posters, templates, advertisements, newspapers etc. to sell their goods and deliver them to the customers. But all these activities (means) could attract very few customers, so traders changed the way of marketing their things and nowadays everyone can do online shopping, send or receive money, various types of education related courses etc. through their phones. Or can do it easily from laptop. 

Digital marketing, this term started becoming more popular after the year 2000. When search engine marketing , social media , apps etc. developed in the Internet, this word became common among the people. Digital marketing is one in which we can promote our product globally through digital devices like our mobile and computer. In the 1980s, some efforts were first made to establish a digital market but it was not possible. Its name and use finally began in the 1990s

Benefits of digital marketing

Along with knowing what is Digital Marketing, it is also important to know its benefits, which are as follows:

1. This can be done for very little money. You can start this with INR 100 or even INR 1,000.
2. We can deliver our advertisements only to those people who need our products or services. Whereas this is not possible in traditional marketing.
3. Digital marketing is easy to do.
4. At the same time, we can easily make necessary changes in our campaign.
5.  The conversion rate is usually good in this. That means people become customers quickly.
6. There are many job options in internet marketing.
7. To reinforce the core concepts of Internet marketing. 
8. Promoting your existing business website or blog. 
9. You can better monitor how your SEO team is performing. 
10. Internet marketers can work from home as a freelance.

Importance of digital marketing

Along with knowing what Digital Marketing is, it is also important to know why it is necessary, which are as follows:

1. This is the era of technology and in this modern time there has been technical development in every thing, internet is also a part of this modernity.
2. Today's society is troubled by lack of time, so this has become quite necessary.
3. People can easily get their favorite and necessary goods as per their convenience through internet.
4. In the era of Coronavirus, people avoid going to the market, in such a situation it helps the business to deliver its products and services to the people. 
5. It can show multiple variants of the same item in a short time and the consumer can immediately pick the one he likes. Through this medium, the time spent by the consumer in going to the market and choosing the product is saved.
6. Through this, the businessman can also connect with more people in less time and can convey the features of his product to the consumer.
7. You all already know that change is the rule of life, how much change has taken place in the past and present life and today is the era of internet.
8. Its demand is being seen very strongly at present. The businessman who is manufacturing his goods is easily delivering his goods to the customers without any third person. This is promoting business.
9. In today's time, every person is using Google, Facebook and YouTube etc. through which the businessman shows his products to the customers. 

Types of Digital Marketing

Internet is the only medium to do digital marketing, its types are given below-

• Search Engine Optimization (SEO): It is a technique (medium) that places your website at the top of search engine results thereby increasing the number of viewers. For this we have to make our website according to keywords and SEO guidelines.
• Social Media: Social media consists of many types of websites like Facebook, Twitter, Instagram, LinkedIn etc. Through social media, a person can present his thoughts and feelings in front of thousands of people. As you all must have noticed that when we visit these sites, advertisements appear every once in a while. These advertisements may or may not be related to your preferences. 
• Email Marketing: Email marketing is necessary for every company in every way because any company gives new offers and discounts to the customers from time to time, for which email marketing is an easy way of digital marketing. Delivering its products by any company through email is called email marketing. 
• YouTube Channel: YouTube is a medium of social media marketing through which producers can market their products directly to the people.
• Affiliate Marketing: Advertising of products through websites, blogs and links is called Affiliate Marketing . Under this, you create your link and upload your product on that link. When a customer buys your product through that link, you get paid.
• Apps Marketing: Reaching people by creating different types of apps on the internet and promoting your product through those apps is called Apps Marketing. Nowadays a large number of people are using smartphones. Big companies create their own apps and distribute the apps to the people.
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Benefits of digital marketing

We are telling you about the usefulness of digital marketing –

• You can create a brochure on your website and send it to people's letter boxes advertising your product. How many people are watching you can also be found out.
• Website Traffic- First find out which website has the highest number of visitors, then place your advertisement on that website so that more people can see you.
• Attribution Modeling – Through this you can find out which products people are taking interest in these days or which advertisements they are seeing.
• How you are communicating with your consumer is important. You can take care of their needs as well as their preferences.

syllabus

Along with knowing what is Digital Marketing, it is also important to know its syllabus. Although the actual syllabus offered for digital marketing courses will vary primarily according to the course level as well as the institute, there are some core topics that are covered in such courses at all levels. Here is the list of major topics covered under Digital Marketing Syllabus:

• Introduction to Digital Marketing
• SEO optimization
• Introduction to CRM
• Email Marketing
• Competitor and Website Analysis
• market research
• Content Creation, Management & Promotion
• Introduction to Web Analytics
• mobile marketing
• social media marketing
• Digital Marketing Budgeting, Planning & Forecast
• Digital Marketing Project Management
• Product Marketing (Facebook, Instagram, Google Ads) 
• affiliate marketing
• website data analytics
• Paid Ads Optimization Strategies 
• Neuromarketing Fundamentals 

How to do digital marketing course?

Digital marketing courses can be done both online and offline. In online medium, you can do free certified courses of Google and in offline medium, you can do the course from any good institute of your city. You can learn this course for free from Google while sitting at home. For this you have to go to these two websites-

1. Google Digital Unlocked
2. Google Skill Shop

Both of these are Google's websites from where you can easily learn while sitting at home, below are some important points-

1. Through both these websites of Google, you can learn this course without any fees. 
2. When you finish the course from here, you are also given a certificate from Google. This certificate has more importance than others.
3. With Google Digital Unlocked, you can learn the basics of digital marketing, that too in both text and video formats. From here you can understand the nuances of digital marketing very well.
4. To unlock the courses you will need to sign up with your Google account. 
5. After signing up, you will get the details of the courses, which will have 26 modules whose duration will be 40 hours.

1. Popular Courses

1. There are many courses in digital marketing, which have different specialists. The list of such top courses is given below-
• CDMM
• SEO
• SMM
• E-mail Marketing
• Inbound Marketing
• Growth Hacking
• Web Analytical
• Mobile Marketing
• With the help of AI Course Finder, you can select the courses of your choice and the top universities related to it. 
11. How many months is the digital marketing course? 
12. Certificate course in Digital Marketing is of 3 to 6 months. Bachelor courses like BBA etc. are of 3-4 years. Post Graduate course in Digital Marketing is of 2 years.

Foreign Universities to Learn Digital Marketing

The list of foreign universities is as follows:

University of British Columbia

University of Alberta

McMaster University

University of Waterloo

Simon Fraser University

Laval University

York University

Ryerson University

Ontario Tech University

You can get the opportunity to be part of the world's first and largest online university fair through UniConnect , where you can connect directly with a representative of the university of your choice.

Ability

The common qualifications for digital marketing courses are mentioned below –

To take admission in Bachelors courses, it is necessary that the candidate has completed 12th in any stream from a recognized board. 

Some colleges and universities also conduct entrance examinations. SAT or ACT scores are required for bachelor's degrees abroad .

Masters courses require that the candidate has obtained a Bachelor's degree in any stream from a recognized university or college.

Some universities conduct entrance examinations for admission to Masters courses, only after this you can be eligible for these courses. Some universities abroad require GRE scores for masters .

Also for abroad you also need IELTS or TOEFL score in addition to the above requirements .

Application Process

The application process for Digital Marketing course is given below-

The candidate must have completed 12 years of basic education. Must have passed 12th (any stream).

To do this course, first you have to apply for the entrance examination.

Students will have to give the exam through online or offline mode.

Students will be analyzed on the basis of marks obtained in the entrance examination. A merit list of shortlisted students will be released.

Some colleges also offer admission through Group Discussion (GD) and Personal Interview 

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Application process for UK

To take admission in Bachelor's degree, you will have to go to the UCAS portal and register. From here you will get the user ID and password. To take admission in Masters, you will have to register on the official website of the university. Then from there itself students will get user ID and password.

Sign in to the account with the user ID and fill the details.

Check the course curriculum and required qualifications.

Click on the application form of your university.

First of all you have to do new registration through email or phone number.

After account verification, log in and fill personal details (name, gender, father's name, mother's name, date of birth).

Fill the academic details and upload the required documents.

Finally pay the application fee.

Then submit your application form.

Some universities invite you for virtual interview after selection.

Required Documents

The required documents given below are as follows:

Academic Transcript

Scores of IELTS / TOEFL / GMAT / GRE etc.

Scanned copy of passport

SOP (Statement of Purpose )

LOR (Letter of Recommendation)

CV/ Resume

Best Books for Digital Marketing

Digital Marketing is a popular course and there are lots of books available online and in the local markets. Here are some best books from which you can get a lot of information about digital marketing-

Digital Marketing for Dummies by Ryan Deiss & Russ Henneberry
New Rules of Marketing and PR by David Meerman Scott
The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola
Digital Marketing 2020 by Danny Star
Epic Content Marketing by Joe Pulizzi
Learn and earn from digital marketing

entrance exams

Given below are the names of the entrance examinations for Digital Marketing course-

undergraduate level

• YOU EAT
• PESSAT
• NPAT
• B-MAT
• DSAT

post graduate level

• CAT
• LETTER
• SNAP
• MAT
• CMAT

Career in Digital Marketing

Along with knowing what is Digital Marketing, one should also know what career profiles can be there in it, which are given below-

1. content marketer
2. copywriter
3. Conversion Rate Optimization
4. PPC Manager/Executive
5. SEO Executive/Manager
6. SEM Manager/Expert
7. Social Media Manager/Executive
8. e-commerce manager
9. analytical manager
10. CRM & Email Marketing Manager
11. Web Designer/ Developer and Digital Marketing Manager/Director
12. SEO Executive/Manager 

Top Recruiters

After knowing what is Digital Marketing, now the names of top recruiters are given-

• Google
• Facebook
• iProspect India
• WATConsult
• Webchutney
• Wonderful India
• Quasar Media
• Pinstorm
• Strat
• BBC Webwise

-FAQs

What do you understand by digital marketing?

The reaction of marketing one's goods and services through digital means is called digital marketing.

What is the fee for Digital Marketing course?

To do a digital marketing course, you may have to pay fees ranging from INR 10,000-60,000 annually.

How many types of digital marketing are there?

Search Engine Marketing (SEO), Social Media, Email Marketing, YouTube Channel, Affiliate Marketing etc.

Why is digital marketing important?

Through this, you can easily deliver your product or service to the customers in less time. In this way there will be profit in your business. Through this you can earn profits worth lakhs of rupees from your business.

How many types of digital marketing are there? 

Following are the types of digital marketing:
1. Search Engine Optimization
2. Social Media
3. Email Marketing
4. YouTube Channel
5. Affiliate Marketing
6. PPC Marketing
7. Apps Marketing

How many months is the digital marketing course? 

Certificate course in Digital Marketing is of 3 to 6 months. Bachelor courses like BBA etc. are of 3-4 years. Post Graduate course in Digital Marketing is of 2 years. 

Hopefully, you have got all the information about what is digital marketing. If you also want to do digital marketing course from abroad then call Leverage Edu experts today on 1800 572 000 for a 30 minute free session.